'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) 'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: 11th Global Brand Conference: Brands that do Good
Organising Body: Academy of Marketing
Additional Information: Winner of the Best Conference Paper Award.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 23 May 2016 12:31
Last Modified: 24 May 2016 15:42
URI: http://eprints.kingston.ac.uk/id/eprint/35177

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