'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) 'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..

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