Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"

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Number of items: 3.

Article

Ackfeldt, Anna-Lena and Malhotra, Neeru (2010) Do managerial strategies influence service behaviours?: insights from a qualitative study. International Journal of Customer Relationship Marketing and Management, 1(3), pp. 43-55. ISSN (print) 1947-9247

Keramati, Abbas, Mehrabi, Hamed and Mojir, Navid (2010) A process-oriented perspective on customer relationship management and organizational performance : an empirical investigation. Industrial Marketing Management, 39(7), pp. 1170-1185. ISSN (print) 0019-8501

Conference or Workshop Item

Malhotra, Neeru, Mukherjee, Avinandan and Gilliland, David I. (2010) Revisiting the extrinsic-intrinsic conundrum : which reward helps to improve frontline employee performance? In: AMA Summer Educator's Conference 2010 : enhancing knowledge development in marketing; 13- 16 Aug 2010, Boston, U.S.. (Unpublished)

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