Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"

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Jump to: 2002
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2002

Stone, Merlin, Foss, Bryan, Woodcock, Neil, Starkey, Michael, Mullaly, John, Machtynger, Liz, Harvey, Rich and Scheld, Brian (2002) Implementing CRM. In: Foss, Bryan and Stone, Merlin, (eds.) CRM in financial services : a practical guide to making customer relationship marketing work. London, U.K. : Kogan Page. pp. 527-555. ISBN 9780749436964

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