Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"

Up a level
Export as [feed] Atom [feed] RSS
Group by: First Author/Editor | Item Type | Year | No Grouping
Number of items: 1.

Stone, Merlin, Foss, Bryan, Woodcock, Neil, Starkey, Michael, Mullaly, John, Machtynger, Liz, Harvey, Rich and Scheld, Brian (2002) Implementing CRM. In: Foss, Bryan and Stone, Merlin, (eds.) CRM in financial services : a practical guide to making customer relationship marketing work. London, U.K. : Kogan Page. pp. 527-555. ISBN 9780749436964

This list was generated on Thu Apr 25 05:24:27 2024 BST.