Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"

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Number of items: 20.

B

Bennett, R. and Kottasz, R. (2001) Construed artistic identity and resistance to identity change in UK theaters: an empirical investigation. Corporate Reputation Review, 4(3), pp. 223-234. ISSN (print) 1363-3589

Bennett, Roger and Kottasz, Rita (2001) Advertisement style and the recruitment of charity volunteers. Journal of Nonprofit & Public Sector Marketing, 8(2), pp. 45-63. ISSN (print) 1049-5142

Bennett, Roger and Kottasz, Rita (2001) Lead user influence on new product development decisions of UK theatre companies: an empirical study. International Journal of Arts Management, 3(2), pp. 28-39. ISSN (print) 1480-8986

Bennett, Roger and Kottasz, Rita (2001) Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium. British Journal of Educational Technology, 32(4), pp. 471-482. ISSN (print) 0007-1013

Bennett, Roger and Kottasz, Rita (2001) Promotional message strategies for disability charities' employment services. International Journal of Nonprofit and Voluntary Sector Marketing, 6(1), pp. 21-32. ISSN (print) 1465-4520

Bennett, Roger and Kottasz, Rita (2001) The shape of things to come: how marketing services organisations anticipate the future. Journal of Targeting, Measurement and Analysis for Marketing, 9(4), pp. 309-325. ISSN (print) 0967-3237

Blankson, Charles and Kalafatis, Stavros P. (2001) The development of a consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Theory and Practice, 9(2), pp. 35-53. ISSN (print) 1069-6679

E

East, Robert, Lomax, Wendy and Narain, Radhika (2001) Customer tenure, recommendation and switching. Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior, 14, pp. 46-54. ISSN (print) 0899-8620

F

Filippaios, Fragkiskos and Papanastassiou, Marina (2001) US outward foreign direct investment in the OECD: a cross-regional empirical analysis. In: 28th European Association for Research in Industrial Economics (EARIE) Annual Conference 2001; 30 Aug - 2 Sep 2001, Dublin, Ireland. (Unpublished)

G

Georgiou, I (2001) The ontological status of critique. Systemic Practice and Action Research, 14(4), pp. 407-449. ISSN (print) 1094-429X

L

Lomax, Wendy and McWilliam, Gil (2001) Consumer response to line extensions: trial and cannibalisation effects. Journal of Marketing Management, 17(3-4), pp. 391-406. ISSN (print) 0267-257x

Lowe, Sid (2001) In the kingdom of the blind, the one-eyed man is king. International Journal of Cross Cultural Management, 1(3), pp. 313-332. ISSN (print) 1470-5958

M

Martin, Dan and Lomax, Wendy (2001) Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 1872058132

P

Pridmore, Jill and Lomax, Wendy (2001) Charity begins at home: internal marketing in UK registered charities. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 21 p. ISBN 1872058183

R

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

Rettie, Ruth (2001) How is the internet changing marketing? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

Rettie, Ruth and Brum, Matthew (2001) M-commerce: the role of SMS text messages. In: Conference on Telecommunications and Information Markets (COTIM) 2001: From E-Commerce to M-Commerce; 18 - 20 Jul 2001, Karlsruhe, Germany.

Rettie, Ruth (2001) An exploration of flow during Internet use. Internet Research, 11(2), pp. 103-113. ISSN (print) 1066-2243

S

Springdal, Kent (2001) Privatisation of the IT sector in Sweden. (PhD thesis), Lund University, .

Stokes, David and Lomax, Wendy (2001) Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 18 p. ISBN 1872058086

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