Items where Kingston Author is "Protopapa, Ilia"

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Protopapa, Ilia and Kalafatis, Stavros P. (2022) Nudging and marketing communications : a regulatory focus perspective. In: Keeling, Debbie I. , de Ruyter, Ko and Cox, David, (eds.) Handbook of research on customer loyalty. Cheltenham, U.K. : Edward Elgar Publishing. pp. 202-215. (Research handbooks in business and management) ISBN 9781800371620


Protopapa, Ilia (2020) Perceptions of consumption value in brand alliances : the impact of fit and regulatory focus. (PhD thesis), Kingston University, .

This list was generated on Mon Apr 22 05:27:14 2024 BST.