Items where Kingston Author is "Protopapa, Ilia"
Group by: Item Type | No Grouping Number of items: 2. Protopapa, Ilia and Kalafatis, Stavros P. (2022) Nudging and marketing communications : a regulatory focus perspective. In: Keeling, Debbie I. , de Ruyter, Ko and Cox, David, (eds.) Handbook of research on customer loyalty. Cheltenham, U.K. : Edward Elgar Publishing. pp. 202-215. (Research handbooks in business and management) ISBN 9781800371620 Protopapa, Ilia (2020) Perceptions of consumption value in brand alliances : the impact of fit and regulatory focus. (PhD thesis), Kingston University, . |
