Mehrabi, Hamed, Chen, Yongjian (Ken) and Ranaweera, Chatura (2024) The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance. Marketing Intelligence & Planning, ISSN (print) 0263-4503 (Epub Ahead of Print)
Official URL: https://doi.org/10.1108/MIP-10-2023-0582
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