Mehrabi, Hamed, Chen, Yongjian Ken and Keramati, Abbas (2024) Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources. Industrial Marketing Management, 119, pp. 108-121. ISSN (print) 0019-8501

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Official URL:	https://doi.org/10.1016/j.indmarman.2024.04.009
Item Type:	Article
Additional Information:	This work was supported by the Social Sciences and Humanities Research Council of Canada [grant number: 430-2018-00085].
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	22 Apr 2024 15:00
Last Modified:	26 Apr 2024 11:19
DOI:	https://doi.org/10.1016/j.indmarman.2024.04.009
URI:	https://eprints.kingston.ac.uk/id/eprint/54709

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