Quamina, L.T., Xue, M. and Chawdhary, R. (2023) Co-branding as a masstige strategy for luxury brands : desirable or not? Journal of Business Research, 158, p. 113704. ISSN (print) 0148-2963

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Official URL:	https://doi.org/10.1016/j.jbusres.2023.113704
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School
Date Deposited:	19 Jan 2023 12:06
Last Modified:	30 Jul 2024 02:05
DOI:	https://doi.org/10.1016/j.jbusres.2023.113704
URI:	https://eprints.kingston.ac.uk/id/eprint/53078

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