Paydas Turan, Ceyda (2021) Success drivers of co‐branding : a meta‐analysis. International Journal of Consumer Studies, 45(4), pp. 911-936. ISSN (print) 1470-6423

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Official URL:	https://doi.org/10.1111/ijcs.12682
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	15 Jul 2021 08:17
Last Modified:	05 Oct 2021 14:46
DOI:	https://doi.org/10.1111/ijcs.12682
URI:	https://eprints.kingston.ac.uk/id/eprint/49411

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