Kalafatis, Stavros P, Blankson, Charles, Boatswain, Marvyn and Tsogas, Markos H (2020) Preference for action : regulatory mode in B2B positioning decision making. Journal of Business and Industrial Marketing, 35(12), pp. 2111-2125. ISSN (print) 0885-8624

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Official URL:	https://dx.doi.org/10.1108/JBIM-04-2019-0145
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	24 Apr 2020 10:06
Last Modified:	27 Aug 2021 09:06
DOI:	https://doi.org/10.1108/JBIM-04-2019-0145
URI:	https://eprints.kingston.ac.uk/id/eprint/45355

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