Lowe, Sid, Rod, Michel and Hwang, Ki-Soon (2020) Towards a spectacularly dynamic and pluralist 'normal science' : pragmatism, communication, IMP and BtoB marketing research. Journal of Business & Industrial Marketing, 35(11), pp. 1739-1749. ISSN (print) 0885-8624

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Official URL:	https://doi.org/10.1108/JBIM-08-2019-0388
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Management
Date Deposited:	18 Mar 2020 11:50
Last Modified:	27 Aug 2021 09:12
DOI:	https://doi.org/10.1108/JBIM-08-2019-0388
URI:	https://eprints.kingston.ac.uk/id/eprint/45200

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