Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2014) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070
Official URL: https://doi.org/10.1177/030630701303900204
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