Robinson, Helen R. and Kalafatis, Stavros P. (2018) The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management, 33(17-18), pp. 1421-1442. ISSN (print) 0267-257X

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Official URL:	https://doi.org/10.1080/0267257X.2017.1383297
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	13 Nov 2017 19:53
Last Modified:	06 Oct 2020 15:22
DOI:	https://doi.org/10.1080/0267257X.2017.1383297
URI:	https://eprints.kingston.ac.uk/id/eprint/39806

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