Customer value perception : understanding customer response to company’s CSR initiatives

Annan-Diab, Fatima and Jensen, Barbara (2017) Customer value perception : understanding customer response to company’s CSR initiatives. In: Aluchna, Maria and Idowu, Samuel O., (eds.) The dynamics of corporate social responsibility : a critical approach to theory and practice. Springer International Publishing. pp. 53-70. (CSR, Sustainability, Ethics & Governance) ISSN (print) 2196-7075 ISBN 9783319390888

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