Robinson, Helen R. (2017) Towards an enhanced understanding of the behavioural phenomenon of multiple media use. Journal of Marketing Management, 33(9-10), pp. 699-718. ISSN (print) 0267-257X

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Official URL:	http://dx.doi.org/10.1080/0267257X.2017.1328457
Item Type:	Article
Research Area:	Research Areas > Business and management studies Research Areas > Communication, cultural and media studies
Faculty, School or Research Centre:	Kingston Business School Faculty of Business and Law (until 2017)
Date Deposited:	19 Jun 2017 13:08
Last Modified:	06 Oct 2020 15:14
DOI:	https://doi.org/10.1080/0267257X.2017.1328457
URI:	https://eprints.kingston.ac.uk/id/eprint/38028

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