Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Abstract

Following upon the results of previous qualitative research (Authors, 2005), the objective of this paper is to confirm the role of situational variables in the adoption process of online grocery shopping. Situational variables and life events in particular (e.g. having a baby, health problems) emerge as the trigger for starting online grocery shopping for two clusters. However, the adoption of e-grocery shopping seems to be re-evaluated frequently and consequently post-adoption evaluation appears crucial to the decision of whether to continue with or to drop internet grocery shopping.

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Item Type:	Conference or Workshop Item (Paper)
Event Title:	Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice
Uncontrolled Keywords:	e-grocery shopping, cluster analysis, situational variables
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	06 Oct 2008
Last Modified:	17 Sep 2020 15:52
URI:	https://eprints.kingston.ac.uk/id/eprint/3246

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