Towards a spectacularly dynamic and pluralist 'normal science' : pragmatism, communication, IMP and BtoB marketing research

Lowe, Sid, Rod, Michel and Hwang, Ki-Soon (2020) Towards a spectacularly dynamic and pluralist 'normal science' : pragmatism, communication, IMP and BtoB marketing research. Journal of Business & Industrial Marketing, ISSN (print) 0885-8624 (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Management
Depositing User: Philip Keates
Date Deposited: 18 Mar 2020 11:50
Last Modified: 15 Apr 2020 12:16
DOI: https://doi.org/10.1108/JBIM-08-2019-0388
URI: http://eprints.kingston.ac.uk/id/eprint/45200

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