Managing the global front end of NPD: lessons learned from the FMCG industry

Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2013) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Faculty of Business and Law (until 2017)
Depositing User: Evdokia Sakellariou
Date Deposited: 06 Mar 2018 13:08
Last Modified: 06 Mar 2018 13:08
DOI: https://doi.org/10.1177/030630701303900204
URI: http://eprints.kingston.ac.uk/id/eprint/40749

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