The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use

Robinson, Helen R. and Kalafatis, Stavros P. (2018) The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management, 33(17-18), pp. 1421-1442. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Katrina Clifford
Date Deposited: 13 Nov 2017 19:53
Last Modified: 23 Sep 2019 10:59
DOI: https://doi.org/10.1080/0267257X.2017.1383297
URI: http://eprints.kingston.ac.uk/id/eprint/39806

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