The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use

Robinson, Helen R. and Kalafatis, Stavros P. (2017) The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management, ISSN (print) 0267-257X (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Katrina Clifford
Date Deposited: 13 Nov 2017 19:53
Last Modified: 12 Apr 2019 02:05
DOI: https://doi.org/10.1080/0267257X.2017.1383297
URI: http://eprints.kingston.ac.uk/id/eprint/39806

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