Towards an enhanced understanding of the behavioural phenomenon of multiple media use

Robinson, Helen (2017) Towards an enhanced understanding of the behavioural phenomenon of multiple media use. Journal of Marketing Management, ISSN (print) 0267-257X (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Communication, cultural and media studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Depositing User: Katrina Clifford
Date Deposited: 19 Jun 2017 13:08
Last Modified: 07 Dec 2018 03:05
DOI: https://doi.org/10.1080/0267257X.2017.1328457
URI: http://eprints.kingston.ac.uk/id/eprint/38028

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