Towards an enhanced understanding of the behavioural phenomenon of multiple media use

Robinson, Helen R. (2017) Towards an enhanced understanding of the behavioural phenomenon of multiple media use. Journal of Marketing Management, 33(9-10), pp. 699-718. ISSN (print) 0267-257X

Full text available as:
[img]
Preview
Text
Robinson-H-38028-AAM.pdf - Accepted Version

Download (525kB) | Preview
Item Type: Article
Research Area: Business and management studies
Communication, cultural and media studies
Faculty, School or Research Centre: Kingston Business School
Faculty of Business and Law (until 2017)
Depositing User: Katrina Clifford
Date Deposited: 19 Jun 2017 13:08
Last Modified: 19 Jun 2019 13:45
DOI: https://doi.org/10.1080/0267257X.2017.1328457
URI: http://eprints.kingston.ac.uk/id/eprint/38028

Actions (Repository Editors)

Item Control Page Item Control Page