Feedback effects of good and service brand extensions: a meta-analysis approach

Pina, Jose Miguel, Dall'Olmo Riley, Francesca and Lomax, Wendy (2009) Feedback effects of good and service brand extensions: a meta-analysis approach. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 11 Dec 2009 12:49
Last Modified: 11 Dec 2009 12:49
URI: http://eprints.kingston.ac.uk/id/eprint/9475

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