Pina, Jose Miguel, Dall'Olmo Riley, Francesca and Lomax, Wendy (2009) Feedback effects of good and service brand extensions: a meta-analysis approach. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.
Official URL: http://www.emac2009.org/r/home
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