Optimizing connection: marketing on Instant Messenger

Rettie, Ruth (2003) Optimizing connection: marketing on Instant Messenger. In: Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade.; 08 - 10 Jul 2003, Birmingham, U.K.. ISBN 1854494600

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade.
Additional Information: Published as a CD-ROM: ISBN 1854494600.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 21 Dec 2009 10:14
Last Modified: 16 Jul 2012 21:48
URI: http://eprints.kingston.ac.uk/id/eprint/6852

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