Rettie, Ruth (2003) Optimizing connection: marketing on Instant Messenger. In: Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade.; 08 - 10 Jul 2003, Birmingham, U.K.. ISBN 1854494600
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade. |
| Additional Information: | Published as a CD-ROM: ISBN 1854494600. |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 21 Dec 2009 10:14 |
| Last Modified: | 16 Jul 2012 21:48 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/6852 |
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