Rettie, Ruth (2003) Optimizing connection: marketing on Instant Messenger. In: Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade.; 08 - 10 Jul 2003, Birmingham, U.K.. ISBN 1854494600

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Item Type:	Conference or Workshop Item (Paper)
Event Title:	Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade.
Additional Information:	Published as a CD-ROM: ISBN 1854494600.
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017)
Date Deposited:	21 Dec 2009 10:14
Last Modified:	06 Oct 2020 13:35
URI:	https://eprints.kingston.ac.uk/id/eprint/6852

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