Stokes, David and Bergin, Richard (2006) Methodology or "methodolatry"? An evaluation of focus groups and depth interviews. Qualitative Market Research: An International Journal, 9(1), pp. 26-37. ISSN (print) 1352-2752
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Official URL: http://dx.doi.org/doi:10.1108/13522750610640530
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | market research |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Small Business Research Centre |
| Depositing User: | Anna Englund |
| Date Deposited: | 04 May 2007 |
| Last Modified: | 16 Jul 2012 21:54 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/677 |
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