Stokes, David and Bergin, Richard (2006) Methodology or "methodolatry"? An evaluation of focus groups and depth interviews. Qualitative Market Research: An International Journal, 9(1), pp. 26-37. ISSN (print) 1352-2752

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Official URL:	http://dx.doi.org/doi:10.1108/13522750610640530
Item Type:	Article
Uncontrolled Keywords:	market research
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Small Business Research Centre
Date Deposited:	04 May 2007
Last Modified:	06 Oct 2020 13:17
DOI:	https://doi.org/10.1108/13522750610640530
URI:	https://eprints.kingston.ac.uk/id/eprint/677

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