Stokes, David and Lomax, Wendy (2001) Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 18 p. ISBN 1872058086
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| Item Type: | Monograph (Other) |
|---|---|
| Additional Information: | Kingston Business School Occasional Paper No. 44 |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Services and Administration Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Katrina Clifford |
| Date Deposited: | 22 Oct 2009 11:10 |
| Last Modified: | 16 Jul 2012 21:48 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/6400 |
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