Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier

Stokes, David and Lomax, Wendy (2001) Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 18 p. ISBN 1872058086

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Item Type: Monograph (Other)
Additional Information: Kingston Business School Occasional Paper No. 44
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Services and Administration
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Katrina Clifford
Date Deposited: 22 Oct 2009 11:10
Last Modified: 16 Jul 2012 21:48
URI: http://eprints.kingston.ac.uk/id/eprint/6400

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