Stokes, David and Lomax, Wendy (2001) Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 18 p. ISBN 1872058086

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Item Type:	Monograph (Other)
Additional Information:	Kingston Business School Occasional Paper No. 44
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Services and Administration (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	22 Oct 2009 11:10
Last Modified:	06 Oct 2020 13:33
URI:	https://eprints.kingston.ac.uk/id/eprint/6400

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