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How music affects attitudes towards a charity advertisement

Riley, Debra, Robinson, Helen and Spiers, Julia (2016) How music affects attitudes towards a charity advertisement. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Debra Riley
Date Deposited: 14 Dec 2016 12:28
Last Modified: 14 Dec 2016 12:28
URI: http://eprints.kingston.ac.uk/id/eprint/36863

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