Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events

Kottasz, Rita and Bennett, Roger (2016) Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events. Journal of Marketing Communications, 22(3), pp. 284-306. ISSN (print) 1352-7266

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Rita Kottasz
Date Deposited: 27 Sep 2016 09:33
Last Modified: 27 Sep 2016 09:33
URI: http://eprints.kingston.ac.uk/id/eprint/36028

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