Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events

Kottasz, Rita and Bennett, Roger (2016) Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events. Journal of Marketing Communications, 22(3), pp. 284-306. ISSN (print) 1352-7266

Official URL: http://dx.doi.org/10.1080/13527266.2013.871322

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