The effects of re-branding large UK charities on staff knowledge, attitudes and behaviour

Hankinson, Philippa and Lomax, Wendy (2006) The effects of re-branding large UK charities on staff knowledge, attitudes and behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 11(3), pp. 193-207. ISSN (print) 1465-4520

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 03 Apr 2007
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/359

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