Hankinson, Philippa and Lomax, Wendy (2006) The effects of re-branding large UK charities on staff knowledge, attitudes and behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 11(3), pp. 193-207. ISSN (print) 1465-4520
Official URL: http://dx.doi.org/doi:10.1002/nvsm.33
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