The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies

Blankson, C. and Kalafatis, S.P. (2004) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Management, 20(1-2), pp. 5-43. ISSN (print) 0267-257x

Full text not available from this archive.
Item Type: Article
Uncontrolled Keywords: positioning strategies, scale development and validation, consumer/customer perceptions, generic, United Kingdom
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 03 Apr 2007
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/356

Actions (Repository Editors)

Item Control Page Item Control Page