Blankson, C. and Kalafatis, S.P. (2004) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Management, 20(1-2), pp. 5-43. ISSN (print) 0267-257x
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Official URL: http://dx.doi.org/doi:10.1362/026725704773041113
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | positioning strategies, scale development and validation, consumer/customer perceptions, generic, United Kingdom |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Anna Englund |
| Date Deposited: | 03 Apr 2007 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/356 |
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