Blankson, C. and Kalafatis, S.P. (2004) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Management, 20(1-2), pp. 5-43. ISSN (print) 0267-257x
Official URL: http://dx.doi.org/doi:10.1362/026725704773041113
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