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Measuring the market performance of brands: applications in brand management

Singh, Jaywant and Uncles, Mark (2016) Measuring the market performance of brands: applications in brand management. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 13-31. ISBN 9780415747905

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Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 24 Apr 2016 15:11
Last Modified: 04 Sep 2016 09:33
URI: http://eprints.kingston.ac.uk/id/eprint/34978

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