Singh, Jaywant and Uncles, Mark (2016) Measuring the market performance of brands: applications in brand management. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 13-31. ISBN 9780415747905
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