de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1999) Experts' views about defining services brands and the principles of services branding. Journal of Business Research, 46(2), pp. 181-192. ISSN (print) 0148-2963
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Official URL: http://dx.doi.org/10.1016/S0148-2963(98)00021-6
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | service brands, service branding, functional values, emotional values, organizational-behavior, products, strategy |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Kim Forbes |
| Date Deposited: | 04 Aug 2008 |
| Last Modified: | 25 Feb 2011 10:40 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3387 |
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