Experts' views about defining services brands and the principles of services branding

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1999) Experts' views about defining services brands and the principles of services branding. Journal of Business Research, 46(2), pp. 181-192. ISSN (print) 0148-2963

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Item Type: Article
Uncontrolled Keywords: service brands, service branding, functional values, emotional values, organizational-behavior, products, strategy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Kim Forbes
Date Deposited: 04 Aug 2008
Last Modified: 25 Feb 2011 10:40
URI: http://eprints.kingston.ac.uk/id/eprint/3387

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