de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1999) Experts' views about defining services brands and the principles of services branding. Journal of Business Research, 46(2), pp. 181-192. ISSN (print) 0148-2963
Official URL: http://dx.doi.org/10.1016/S0148-2963(98)00021-6
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