Gender and word of mouth

East, Robert, Kalafatis, Stavros, Lomax, Wendy and Robinson, Helen (2010) Gender and word of mouth. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 22 Mar 2016 17:16
Last Modified: 25 Sep 2017 09:33
URI: http://eprints.kingston.ac.uk/id/eprint/33664

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