Shaping up word of mouth marketing strategy: the case of an independent health club

Stokes, David, Ali Syed, Sameera and Lomax, Wendy (2002) Shaping up word of mouth marketing strategy: the case of an independent health club. Journal of Research in Marketing & Entrepreneurship, 4(2), pp. 119-133. ISSN (online) 1471-521X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law > Small Business Research Centre
Depositing User: Wendy Lomax
Date Deposited: 30 Jun 2008
Last Modified: 16 Jul 2012 21:54
URI: http://eprints.kingston.ac.uk/id/eprint/2795

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