Stokes, David, Ali Syed, Sameera and Lomax, Wendy (2002) Shaping up word of mouth marketing strategy: the case of an independent health club. Journal of Research in Marketing & Entrepreneurship, 4(2), pp. 119-133. ISSN (online) 1471-521X
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Official URL: http://www.ewu.edu/groups/cbpacea/2002SummerArticl...
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law > Small Business Research Centre |
| Depositing User: | Wendy Lomax |
| Date Deposited: | 30 Jun 2008 |
| Last Modified: | 16 Jul 2012 21:54 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2795 |
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