Stokes, David, Ali Syed, Sameera and Lomax, Wendy (2002) Shaping up word of mouth marketing strategy: the case of an independent health club. Journal of Research in Marketing & Entrepreneurship, 4(2), pp. 119-133. ISSN (online) 1471-521X

Downloads Metadata

Full text available as:

Official URL:	http://www.ewu.edu/groups/cbpacea/2002SummerArticl...
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017) > Small Business Research Centre
Date Deposited:	30 Jun 2008
Last Modified:	27 Sep 2023 08:03
DOI:	https://doi.org/10.1108/14715200280001468
URI:	https://eprints.kingston.ac.uk/id/eprint/2795

Actions (Repository Editors)

Item Control Page