Consumer perceptions of cobrands : the role of brand positioning strategies

Singh, Jaywant, Kalafatis, Stavros P. and Ledden, Lesley (2014) Consumer perceptions of cobrands : the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), pp. 145-159. ISSN (print) 0263-4503

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 21 Jun 2013 15:42
Last Modified: 25 Sep 2017 09:09
URI: http://eprints.kingston.ac.uk/id/eprint/25938

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