Singh, Jaywant, Kalafatis, Stavros P. and Ledden, Lesley (2014) Consumer perceptions of cobrands : the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), pp. 145-159. ISSN (print) 0263-4503
Official URL: http://dx.doi.org/10.1108/MIP-03-2013-0055
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