Post-impressions: internet advertising without click-through.

Rettie, Ruth, Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. In: Academy of Marketing (AM) Annual Conference 2004; 6-9 Jul 2004, Cheltenham, U.K.. ISBN 1861741480

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2004
Uncontrolled Keywords: internet, internet advertising, advertising effectiveness
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 31 Jul 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/2104

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