Rettie, Ruth, Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. In: Academy of Marketing (AM) Annual Conference 2004; 6-9 Jul 2004, Cheltenham, U.K.. ISBN 1861741480
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Official URL: http://online.glos.ac.uk/am2004/main.htm
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing (AM) Annual Conference 2004 |
| Uncontrolled Keywords: | internet, internet advertising, advertising effectiveness |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 31 Jul 2008 |
| Last Modified: | 16 Jul 2012 21:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2104 |
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