Rettie, Ruth , Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. In: Academy of Marketing (AM) Annual Conference 2004; 6-9 Jul 2004, Cheltenham, U.K.. ISBN 1861741480
Full text available as:
![[img]](/style/images/fileicons/application_pdf.png)
| PDF 69Kb |
Official URL: http://online.glos.ac.uk/am2004/main.htm
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | internet, internet advertising, advertising effectiveness |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| ID Code: | 2104 |
| Deposited By: | Anna Englund |
| Deposited On: | 31 Jul 2008 |
| Last Modified: | 10 Mar 2010 14:13 |
Archive Staff Only: edit this record