Rettie, Ruth, Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. In: Academy of Marketing (AM) Annual Conference 2004; 6-9 Jul 2004, Cheltenham, U.K.. ISBN 1861741480

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Official URL:	http://online.glos.ac.uk/am2004/main.htm
Item Type:	Conference or Workshop Item (Paper)
Event Title:	Academy of Marketing (AM) Annual Conference 2004
Uncontrolled Keywords:	internet, internet advertising, advertising effectiveness
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017)
Date Deposited:	31 Jul 2008
Last Modified:	17 Sep 2020 15:53
URI:	https://eprints.kingston.ac.uk/id/eprint/2104

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