Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), pp. 304-312. ISSN (print) 0967-3237
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Official URL: http://dx.doi.org/doi:10.1057/palgrave.jt.5740158
| Item Type: | Article |
|---|---|
| Additional Information: | The full-text provided is a post-peer-review, pre-copyedit version of an article published in Journal of Targeting, Measurement and Analysis for Marketing. The definitive publisher-authenticated version Journal of Targeting, Measurement and Analysis for Marketing (2005) 13, 304–312, is available online at: http://dx.doi.org/10.1057/palgrave.jt.5740158 |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| ID Code: | 2085 |
| Deposited By: | Anna Englund |
| Deposited On: | 11 Jan 2008 |
| Last Modified: | 03 Dec 2009 10:18 |
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