Text message advertising:response rates and branding effects

Rettie, Ruth, Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), pp. 304-312. ISSN (print) 0967-3237

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Item Type: Article
Additional Information: The full-text provided is a post-peer-review, pre-copyedit version of an article published in Journal of Targeting, Measurement and Analysis for Marketing. The definitive publisher-authenticated version Journal of Targeting, Measurement and Analysis for Marketing (2005) 13, 304–312, is available online at: http://dx.doi.org/10.1057/palgrave.jt.5740158
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 11 Jan 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/2085

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